Beanz meanz …
… brand awareness.
We once visited friends who had asked in advance which breakfast cereal Firstborn and the Tall Child preferred. Towards the end of our stay they remarked that they’d thought ’48’ was the number of biscuits in a carton of Weetabix and not the number of hours it took for my offspring to finish the lot of them.
So, the product doesn’t need to be marketed on our account, but I suspect that whichever agency supports the current Weetabix advertising campaign will be feeling pretty chuffed by the social media pile-on that arose from its tweet promoting ‘beans on bix’ for your morning brekky. Just google ‘weetabix’ and ‘beans’ to see the PR triumph that it spawned. Here’s the tweet that started it:
And here’s the limerick:
A chef got himself in a fix
When he added some beans to the mix
‘Cos he felt quite morose
When the outcome was gross,
So never put beans on your Weetabix!