Don’t count your chickens …
Harland Sanders was the ‘Colonel’ that founded the Kentucky Fried Chicken franchise (Kentucky Colonel is a non-military, honorary title bestowed by the eponymous state on notable citizens). Yet despite having worked for the business after he sold it, Sanders ultimately denounced the impact of cost-cutting on the quality of its product.
That’s something, perhaps, that KFC’s current bosses should have borne in mind when they replaced Bidfed Logistics, an experienced food haulage distributor, with DHL; a cheaper competitor that lacked experience of that specific sector.
It transpires that DHL was caught out by the fact that “getting fresh chicken out to 900 restaurants across the country is pretty complex”! Certainly, last week’s delivery failures that resulted in the subsequent closure of most of KFC’s UK outlets demonstrated the maxim that you get what you pay for.
To add to their woes, it now it seems that the local council authority could easily have closed down DHL’s one and only chicken distribution warehouse on health and safety grounds because the company had failed to register it as a cold-storage facility!
I wonder if KFC had all that in mind when declaring that it had “specifically chosen DHL for its reputation of ‘innovation in logistics’ across other industries”?
Here’s what I think:
There once was a culinary farce
‘Cos chicken deliveries were sparse.
The folk at Kentucky
Said they were unlucky.
But really? Unlucky? My a**e!
